South Mediterranean University was honored to welcome Professor Adel Guitouni on Monday, November 26, 2018. Professor Guitouni discussed “Nested decision-making in global value chains”.

As a result of trade and investment liberalization, financial deregulation, and technological advances, many corporations are disaggregating their operations and increasing the global footprint of their supply chains. This ‘fine-slicing’ process of the value chain has led to the growth of dispersed coproduction networks (CPNs) such as global value chains (GVCs). According to the UN Conference on Trade and Development, trade of intermediate goods between firms accounts now for more than 60% of global trade flows. However, revelations of slave labor, unsustainable production practices, social inequalities, destruction of natural habitat and climate change have increased the relevance and urgency to understand better how decisions are made within CPNs and develop decision support systems to improve their management. Professor Guitouni discussed decision-making within complex economic systems based on how value emerges, is perceived, and is aggregated within nested systems.

Dr. Adel Guitouni is an award-winning associate professor of management sciences, decision support systems and international business at the Gustavson School of Business of the University of Victoria. He developed a multi-disciplinary approach to teaching and professional activities, which includes his work with the Canadian government where he directed large scientific teams involved with significant events and strategic initiatives such as the Vancouver 2010 Olympics and Paralympics Games and 2010 G8/G20 summits.

Since 2012, on behalf of the Gustavson School, Dr. Guitouni has been actively engaged in several education and development activities to support the democratic transition and socio-economic development in Tunisia and Libya. In 2012, along with Nobel Prize Laureates Joseph Stiglitz and Paul Romer, Dr. Guitouni hosted economic development policy workshops in Tunisia. Following the second political assassination in Tunisia in 2013, Dr. Guitouni facilitated negotiations among political foes in support of the Tunisian National Dialogue led by the Tunisian National Dialogue Quartet (awarded the 2015 Nobel Prize).

Dr. Guitouni made more than a hundred contributions to multiple criteria decision analysis (MCDA), supply chain management, information systems, and distributed resource management fields. He expanded his expertise to sustainability and social responsibility in business management. He developed a multidisciplinary approach to research and education, which includes working with industries, governments and nongovernmental organizations. He supervised six postdoctoral fellows, fourteen Ph.D., dozens of master and a large number of undergraduate students.

His commitment to a better world for all led him to initiate the Victoria Forum in 2017. The goal was to create an open and inclusive space where individuals and organizations from a broad spectrum of backgrounds and perspectives could come together to discuss ideas to address emergent and urgent contemporary challenges, break down silos and encourage innovation.